Stories That Move Mountains

Cover of book Stories That Move MountainsAs many of you know, I joined forces with Martin Sykes and Mark West to write a book called “Stories That Move Mountains.” The book provides a step-by-step approach to creating a one-page “visual story” that can be used to effectively convince an audience of the value of your proposal. Our method, called CAST, has proven very effective in sales, training, and organizational change.

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